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(GE also has some great content running on Vine and Tumblr ). If you like cartoons, or if you have little kids, you probably have watched this popular movie a few times. Our neural networks are custom-built for entertainment marketing. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example – an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example – a scene shot in a Domino’s outlet and revolves around a pizza. Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. Branded content is content that does not involve traditional advertising. Define/discuss the following: reach, frequency and impact. This site is “sponsored by GE” and represents a good example of acting like a publisher and taking the brand … Please use a different ad for each style. Top 9 Examples of Branded Content The Lego Movie. Michael Starr, a movie director, contacted Lizar to help fund his new movie. It is not… What is branded entertainment? The 2nd example from this amazing brand doing great things in content marketing. It’s the most successful branded content pieces that companies ever produced. 4c. a company placing its product in a movie scene. Examples of Branded Entertainment We recently shared some really great examples of viral videos . It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. Still, brands go out of their way to create a movie experience that’s comparable to what consumers have grown accustomed to. Have you watched The Lego Movie? Typically, branded films like these aren’t as long as Hollywood-produced movies. What Lives Inside, for example, is comprised of four episodes, each around 13 minutes in length, while the longest of the Two Bellmen films runs just 35 minutes. Paired with the expertise of our industry-leading specialists, they help us better predict and continuously improve the success of your brand integration campaigns across influencer marketing, streaming, TV, and film. This ad can be from any media (tv, radio, web, magazine, etc). Human Expertise Machine Intelligence. The trick is that The Lego Movie is not an ordinary movie. 4b. Choose any 4 execution styles and describe one advertisement for each. For example, branded entertainment apps are easier to distribute and monetize compared to media like film or television. Lizar Telecommunications are manufactures of cell phones and related accessories. Which of the following is an example of branded entertainment? 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