This market research report identifies Hasbro, Mattel, Ravensburger, The LEGO Group, and TOMY as the key vendors in the global toys and games market. This report also presents a detailed analysis of the market by product type, by market segmentation, by games market share, by games industry trends, by retail formats, and by geography. Overview of the global toys and games market Frank n Rafs market research report predicts that the global toys and games market will grow at a CAGR of nearly 5% during the forecast period. One of the primary factors driving this markets growth is the immense popularity of TV shows and movies. Blockbusters like Frozen, Star Wars, and Despicable Me have led to an increase in retail sales globally. Several specialty stores also emphasize on TV shows such as Game of Thrones, Penny Dreadful, Breaking Bad, Big Bang Theory, and Friends. For instance, Hot Topic, a US-based retail store earns a major part of its revenue from TV-based merchandise and animation collectibles. Furthermore, popular movies like Batman VS. Superman: Dawn of Justice and Justice league are also most likely to accelerate the sales of collectibles during the forecast period. One of the latest trends that will gain traction in the market is the emergence of 3D printing. 3D printers are expected to become more affordable in the coming years, and as result, licensors are focusing on protecting their products by authorizing do-it-yourself (DIY) merchandise and derive revenue. Some of the leading licensors like Sesame Workshop and Hasbro are also offering licenses to 3D printing companies for specific merchandises and are distinguishing them from the licensed ones. Competitive analysis and key vendors With the presence of well-known toys and games manufacturers having international markets, the global toys and games market is categorized by product differentiation, price competition, relatively low brand loyalty, and low buyer switching costs. Owing to their increasing popularity, the online channels are posing a stiff competition to the major store formats such as hypermarkets and supermarkets. Key vendors in the market are: Hasbro Mattel Ravensburger The LEGO Group TOMY Other prominent vendors in the market are Funtastic, JAKKS Pacific, Lansay, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest, and Vivid Imaginations. Segmentation by retail formats and analysis of the global toys and games market Specialty Stores Hypermarkets and supermarkets Department stores Online retailers As per the global toy industry analysis, the specialty stores segment dominated the global toys and games market during 2016. Specialty stores are individual retail stores that offer single type of products and are mainly driven by consumers who like the idea of store shopping. Toys and games are widely available at specialty stores and are usually the primary shopping destination for several consumers that contribute to the growth of the global toy market size. Geographical segmentation and analysis of the global toys and games market Americas APAC EMEA In terms of geography, the Americas led the growth of the global toys and games market and is expected to rise further in the next four years. The region is home to one of the biggest annual toy fairs. The online sales of conventional toys and games are increasingly gaining popularity with educational and scientific toys, which will be a significant factor fueling the growth of the market in this region. The US, Brazil, and Mexico are currently the major contributors for growth of the global toy market in the Americas.